Ballpark Franks. The most consumed hotdog in America. “Born at the ballpark,” folks wanted to bring the flavor of the ballpark home.
Today, baseball fans take their hot dogs just as seriously as their baseball. We showed the deep-rooted connection between the ballgame and the Ballpark Frank with different ranks of baseball players represented by how they might make their hotdogs.
For an out-of-home experience, Ballpark Franks placed hotdogs into the hands of baseball player sculptures. With the hashtag #LegendMeetsLegend, fans can share their sightings of the iconic dog where they belong - right there in the ballpark.