Cold Stone Creamery rebrand
Cold Stone Creamery's current branding feels garish, complicated, and outdated. I designed a new logo and color scheme to reflect the cheerful spirit of their retail locations and employees, who are actually trained to sing a jingle every time they receive a tip.
![](https://cdn.myportfolio.com/419455c0456737c19931dba02fc73448/4f47ec7f-4de3-4b72-8d9b-155f07f04c89_rw_3840.jpg?h=1a8675a99dcdf66916013da3fc7057cb)
The heart brandmark reflects Cold Stone's playful store atmosphere, and doubles as a bowl of ice cream. The new color palette is a bright, appetizing change from their current maroon and gold, featuring colors you may actually see in their ice cream.
![](https://cdn.myportfolio.com/419455c0456737c19931dba02fc73448/abecdae1-2666-4bd9-9157-a6a0f6f42ba2_rw_1200.jpg?h=42d50585634c285487c2d0fc86e40443)
![](https://cdn.myportfolio.com/419455c0456737c19931dba02fc73448/13a3772e-0b03-4474-ae4d-5709f208a48f_rw_1920.jpg?h=1adce6d8521a46197d9900d9e9abc29d)
![](https://cdn.myportfolio.com/419455c0456737c19931dba02fc73448/8df29d5b-8b8d-40bf-b064-e954a256566f_rw_1200.png?h=b6f5f1080dd7d62312447916a25214a9)