Cold Stone Creamery rebrand
Cold Stone Creamery's current branding feels garish, complicated, and outdated. I designed a new logo and color scheme to reflect the cheerful spirit of their retail locations and employees, who are actually trained to sing a jingle every time they receive a tip.
The heart brandmark reflects Cold Stone's playful store atmosphere, and doubles as a bowl of ice cream. The new color palette is a bright, appetizing change from their current maroon and gold, featuring colors you may actually see in their ice cream.