Scrubbi is a lightweight sponge that you fill with a liquid sanitizer to scrub germs away. It’s an easy, waterless clean for our busy lives.
Scrubbi’s branding had to reflect its many uses - throwing it in your kid’s backpack, your purse, taking it on a hike - and stand out from a sea of blue and green cleaning products on the shelves.
After designing a logo, coior palette and branding elements, we designed the box, website, and a social media campaign to go with it.
![](https://cdn.myportfolio.com/419455c0456737c19931dba02fc73448/fd192a1e-96c6-4fb9-aca7-5c8bccd0d464_rw_1920.jpg?h=d21e77f42a5569e0cc7d040a971534ce)
Package design for Scrubbi.
![](https://cdn.myportfolio.com/419455c0456737c19931dba02fc73448/96737740-5fa6-451a-90bc-20887bc406ac_rw_1920.png?h=779fff818f369a7859fa9d9356135d93)
The sanitizer packets used with Scrubbi.
![](https://cdn.myportfolio.com/419455c0456737c19931dba02fc73448/9f819c5a-a90f-4a28-8d3c-efc71c1f343f_rw_1920.png?h=58a20178d3d9681e5ebd64a2374b9089)
Instagram mockups.
![](https://cdn.myportfolio.com/419455c0456737c19931dba02fc73448/e94eada4-4e61-4121-bf15-53b77d003238_rw_1920.png?h=3029d86e84fb8bac363c4d5d8c45b88c)