Scrubbi is a lightweight sponge that you fill with a liquid sanitizer to scrub germs away. It’s an easy, waterless clean for our busy lives.
Scrubbi’s branding had to reflect its many uses - throwing it in your kid’s backpack, your purse, taking it on a hike - and stand out from a sea of blue and green cleaning products on the shelves.
After designing a logo, coior palette and branding elements, we designed the box, website, and a social media campaign to go with it.
Package design for Scrubbi.
The sanitizer packets used with Scrubbi.