SUBMISSION - One Club's Young Ones Competition 2021
What does caring for our mental health look like in 2021?
An article from USA Today describes Gen Z as “the loneliest generation” with their “average loneliness scores [being] nearly 10 points higher than the least lonely generation” (Trinko).
Gen Z needs meaningful in-person interactions in order to combat this trend.
However, WhatsApp is only a messaging service and it definitely isn’t a wellness brand.
You can’t force WhatsApp to be a brand that it’s not.
You can’t force WhatsApp to be a brand that it’s not.
So we created the #LetsTalk experience.
The Let’s Talk phone booths will be placed in major cities around the world, giving Gen Z an open-air space to pause and “track” their mental health.
Inside the booth, users have the option to record a message for others to listen to, or listen to others' recordings. WhatsApp users can connect with the outside world, non-users have the opportunity to learn more about WhatsApp, and everyone can connect more deeply with their mental health.
What's more, WhatsApp users can track the reach of their #LetsTalk booth recording within the WhatsApp app, as well as locate booths in their area.
Campaign video: