Youth To The People is a skincare brand experiencing a lack of long-term engagement between their brand and its customers. The purchase of a standard skincare set is a very one-and-done experience.
My teammates and I created Seasonal Skincare Kits, with different YTTP products designed for the different skin issues one has throughout the year, i.e. dryness in winter, sunburn in summer. These subscription boxes lengthen the interaction between YTTP and its customers as people purchase the kits twice a year.
The packaging for the Summer and Winter kits complement each other while maintaining their own distinct moods, with striking colors, shapes and fonts. The packaging also fits nicely within th4e existing Youth To The People product line.